I like liquid lipsticks. The idea of applying it once and not having to really ever hour is my kind of idea. I'm totally lazy like that. I don't have to worry that it's becoming too faded or patchy, and at most I will only have to reapply after a heavy meal. When I see the brand 'Hourglass' I think high-end, luxury products; it's sone of the brand that I fell everyone needs to try once. I picked up an Opaque Rouge Liquid Lipstick and an Ambient Lighting Powder as my first 'dip. into the brand.